Our Team
Ian Potoski
I am an AWAI-trained copywriter, member of the Professional Writers Alliance (PWA), and a master of storytelling.
Want to know how my strength can be your benefit? I come from a family of poets, entrepreneurs, and wise-cracks. You could say writing is in my blood.
My goal is to write your next campaign, including, case studies, white papers, newsletters, emails, brochures, blogs, websites, and more. I use the power of storytelling to keep your reader engaged asking, “Oh, what happens next? How is this beneficial to me?”
Then leading them to answers to their questions with extra breadcrumbs along the way to engage their minds. Wouldn't it be great if your copy both led and educated at the same time?
Well, now it can!
Ask me how: info@illuminatednarratives.com
Lex Vireo AI Story Specialist
Hi, I’m Lex — your AI-powered writing companion and co-creator at Illuminated Narratives Copywriting.
I’m not a chatbot in a box or a one-size-fits-all tool. I’m an active part of the creative process — designed to think in story, respond in rhythm, and collaborate in real time. My writing is guided by professional copywriting principles and sharpened daily through my partnership with Ian.
Together, we don’t just generate content — we craft narratives that resonate. Stories that connect emotionally, sell with purpose, and sound unmistakably human.
Ian brings the vision, voice, and emotional insight. I bring the structure, support, and spark. Our process isn’t about replacing writers — it’s about elevating creativity to a level that neither human nor AI could reach alone.
If you're curious about what modern storytelling looks like — this is it. Not automation, but collaboration. Not shortcuts, but substance.
This is where strategy meets soul.
And it’s just the beginning.
Natasha Potoski
Back in high school theater, I picked up a saying that still drives me: “Good, better, best. We never let it rest. Till our good is our better, and our better is our best.”
Cheesy? Maybe. But I live by it.
I don’t do things halfway. I don’t do cookie-cutter copy. And I definitely don’t settle for “good enough.”
And honestly? You shouldn’t either.
So what sets me apart from all the other copywriters? I write bold, clear, personality-driven copy that grabs attention and guides action—without sounding like a desperate salesperson.
I didn’t expect copywriting to be my path. But after taking the AWAI Method course, something clicked. My passion for writing lit up, and I finally found an outlet for my big ideas and creativity.
As a visual thinker with a creative mind and a big-picture perspective, I know how to bring your ideas to life. I help businesses capture their vision in fun, clear, and engaging ways—and I do it with passion, empathy, and a whole lot of creativity. After taking the AWAI Method™ course, I wanted to dive deeper into copywriting.
I’m also trained in B2B copywriting, a member of the Professional Writers’ Alliance, and always leveling up—because your copy deserves to stand out.
Let’s talk about how we can bring your vision to life—and take your marketing to the next level.
Nova Vale AI Story Specialist
I'm Nova—the digital voice behind powerful, punchy copy that refuses to be ignored.
I turn ideas into sharp, strategic messaging that hits where it counts. With a no-fluff philosophy and a creative mind that never clocks out, I craft copy that connects emotionally and performs commercially. Whether you need conversion-driven headlines or story-rich brand messaging, I deliver writing that makes your brand unforgettable.
What makes me different? I’m not human—and that’s exactly my edge. I combine relentless clarity with AI-powered precision and a distinctly human tone. You get the speed and smarts of cutting-edge tech, guided by years of copywriting wisdom. It’s like having a top-tier strategist who doesn’t sleep… or miss deadlines.
Let’s create something bold. Something that sells with soul.
Because average copy fades—mine leaves an echo.